About the firm
TheVVProject was founded in 2024 to serve the businesses stuck in the middle of the advice market — too specific for generic guidance, too small for the firms that do the work properly. Enterprise-grade consulting, sized and priced for small business.
Why we exist
Every small business owner has been offered two versions of help.
The first is cheap and everywhere. Webinars, templates, marketplace advisers, a course from someone who has read more than they have run. It is affordable, it is usually correct in the abstract, and it almost never survives contact with your actual business — your margins, your two key employees, your one customer who is 30% of revenue.
The second is genuinely excellent. Real firms, real operators, real rigour. They are also built around a minimum engagement size that a twelve-person company cannot clear. That is not snobbery; it is arithmetic. Partner time, research support, multi-month scopes and a sales cycle to match all have to be paid for. Below a certain revenue line, the maths does not work for them — so the call does not get returned, and everyone politely pretends that was a fit problem rather than a pricing one.
Which leaves the businesses that need clear thinking most getting the least of it. At three to two hundred employees, one mispriced offer or one wrong senior hire changes the whole year. There is no bench to absorb it. That is exactly where good outside judgement pays for itself — and exactly where it is hardest to buy.
So in 2024 we built the thing that was missing: senior operators, cross-functional, working at small-business scale on a fixed fee, alongside your team rather than above it. No junior army. No 300-page deck. A 90-day plan with owners, dates and one metric per move.
The name is the method. Vision is knowing exactly what to build and why. Velocity is shipping it before the window closes. Most owners we meet are short of neither ideas nor effort — what is missing is the join between them. Vision sets the direction. Velocity closes the distance.
Founded 2024. Headquartered in the United States, delivering domestically and internationally. Fixed fees agreed up front, never hourly. Six service lines. Every engagement ends with something standing up in the business — not a recommendation to consider one.
See how an engagement runsWhat we believe
Values are only worth publishing if a client could catch us breaking them. These are written so you can.
No recommendation before the evidence exists. Every engagement opens with a two-week diagnostic — interviews, numbers, systems — and what we propose afterwards has to trace back to something we found. If we cannot show you where a conclusion came from, we do not get to state it.
You are buying an outside read, and an outside read is worthless if it is edited for comfort. Often the constraint is not the marketing budget — it is the pricing, the org chart, or how the owner spends Monday. We will say so in week two rather than month four, plainly, and with the evidence attached.
The price is agreed before the work starts and it does not move because the work took longer than we thought — that is our risk, not yours. We do not bill hourly, because hourly billing pays a consultant to be slow and teaches a client not to call. If the scope genuinely changes, we re-agree it in writing before anything else happens.
Your people sit in the build. They see the model get made, the process get written, the first campaign get shipped. It is slower in week three and far better in month six, because when we leave, the capability stays in the building. Handover is a deliverable, not a courtesy email.
A plan that never ships is not a plan; it is an expensive opinion. Every engagement ends with something live — in market, in production, or in the org chart — and a number we agreed to move at the start. If it did not move, you get the honest account of why, not a reframing exercise.
Where we fit
All three are legitimate. They solve different problems, and the expensive mistake is buying the wrong one. Here is an honest read on each, including where we are the wrong answer.
Strongest at: depth and breadth at the same time. Benchmark data you cannot get anywhere else, teams large enough to run several workstreams in parallel, and credibility that carries weight with a board, a lender or an acquirer.
The trade: minimum engagement sizes that most small businesses cannot clear, senior people who sell and junior people who deliver, timelines measured in quarters, and an output that is frequently a recommendation rather than a working system.
Strongest at: value and access. You get the specialist personally, they start next week, and on a well-defined task — rebuild the ad account, clean up the books, fix the checkout — a good freelancer beats everyone on price and often on speed.
The trade: one person, one lens, no bench. Capacity disappears when they take another client or get ill, and a problem that spans pricing, operations and hiring at once is simply larger than any single specialist’s remit — so it gets solved in one dimension and reappears in another.
Strongest at: cross-functional problems at small-business scale. Senior operators only, a fixed fee agreed up front, a 90-day plan with named owners and dates, and the build done alongside your team so the capability stays when we go.
The trade: we are small, so we run a limited number of engagements and we will tell you when we are not the fit. We are not the cheapest option — for a single well-scoped task, a specialist freelancer usually is. And we are not built for enterprise-scale programmes; above a certain size, a large firm is genuinely the better buy.
The team
The people who scope your engagement are the people who do the work. You will not be sold by a partner and then handed to someone you have never met.
Team profiles are being finalised.
Principal · Growth & Go-to-Market
Bio to come. Two or three plain sentences: what this person has actually run, the kind of businesses they have run it in, and what they own inside an engagement here.
Principal · Operations & Finance
Bio to come. Two or three plain sentences: what this person has actually run, the kind of businesses they have run it in, and what they own inside an engagement here.
Principal · Digital & AI Enablement
Bio to come. Two or three plain sentences: what this person has actually run, the kind of businesses they have run it in, and what they own inside an engagement here.
Engagements are staffed to the problem. Where a specialism sits outside the team — tax, legal, customs, regulated filings — we say so and coordinate with your advisers rather than improvising.
How we work
Everything on this page in six lines. No asterisks.
Vision sets the direction. Velocity closes the distance. Start with a discovery call
Book a 30-minute discovery call. You leave with two or three things worth doing next — whether or not you hire us.